THERE. THEIR. THEY'RE.

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Casper Packaging by High Tide

“We created an engaging, multi-sensory experience for the recipients of a Casper gift card by concepting, designing, and overseeing production of a “Good Night Kit.” The much coveted kits included a lavender eye pillow, an aromatherapeutic Sleep Balm by Ever Brooklyn, and a chamomile tea sachet. Each beautifully packaged box contained a gift card for a Casper mattress made in matte blue with a reflective holiday pattern printed on top.”

High Tide Creative is a multi-disciplinary creative studio producing strategic and enduring design solutions. Serving a range of clients from start-ups to legacy brands, our process is highly collaborative. Informed by the history of art and design, yet very much in tune with the modern consumer, they seek the delicate balance between the anchor of tradition and the boundlessness of innovation.

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